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The Daily Line

Podcast

EP 06
Season 1 · Episode 6 · September 8, 2026

Scaling an ISO to 100 Brokers with Carlos Rivera

CRCarlos Rivera · Stateline Funding Group
0:00Cold open-58:00

Show notes

Carlos Rivera built Stateline Funding Group from a solo broker operation to one of the Southeast's largest ISOs. He shares the systems, culture, and hard lessons that got him there—and his plan to hit 100 brokers by year-end.

Dana Reyes and Carlos Rivera (President, Stateline Funding Group) go deep on ISO and scaling — with the numbers, the war stories and the one thing Carlos would do differently.

Chapters

Transcript

Auto-generated · tap a timestamp to jump

  1. DRDana ReyesHost

    Welcome back to The Moneyline Podcast. I'm Dana Reyes, and today I'm sitting down with Carlos Rivera from Stateline Funding Group. Carlos, thanks for making the time.

  2. CRCarlos Rivera

    Thanks for having me, Dana. Long-time listener, and honestly half my team gets their Monday reading from the Daily Line.

  3. DRDana ReyesHost

    Let's start at the beginning. How did you end up in alternative finance? Nobody grows up wanting to do this.

  4. CRCarlos Rivera

    No, definitely not. I came in sideways — I was on the operating side of a small business that needed capital fast, and I saw how opaque the whole process was. That stuck with me.

  5. DRDana ReyesHost

    And the market you walked into then looks nothing like today's. What's the biggest structural change you've seen?

  6. CRCarlos Rivera

    Data. Ten years ago an underwriter had a stack of PDFs and a gut feeling. Today we see deposit behavior in near real time, and the shops that use it well are just pulling away.

  7. DRDana ReyesHost

    Which brings us to ISO. Everyone's talking about it — separate the signal from the noise for us.

  8. CRCarlos Rivera

    The signal is that it rewards discipline. The noise is the idea that it's a shortcut. If your process is sloppy, better tools just help you make bad decisions faster.

  9. DRDana ReyesHost

    Give me a concrete example. Something that happened on a real file.

  10. CRCarlos Rivera

    Sure. Last quarter we had a restaurant group — three locations, great revenue on paper. The pattern in the transfers between locations told a different story. We caught it because we were looking at the right thing, not because we had more data.

  11. DRDana ReyesHost

    That's the part I think a lot of brokers underestimate. What should a broker listening right now actually change this week?

  12. CRCarlos Rivera

    Two things. Pre-qualify harder — read the statements before you submit, don't outsource that to the funder. And shorten your funder list. Depth of relationship beats breadth every time.

  13. DRDana ReyesHost

    Let's talk regulation for a minute, because it's coming whether we like it or not.

  14. CRCarlos Rivera

    It is, and I think that's fine. Clear disclosure is good for the honest operators. The pain is the patchwork — nine states, nine forms. A single standard would actually lower costs.

  15. DRDana ReyesHost

    Where does this go in the next two or three years? Make a prediction you'll regret.

  16. CRCarlos Rivera

    Consolidation. Fewer, bigger funders with real data advantages, and ISOs either specializing or getting acquired. The middle gets squeezed.

  17. DRDana ReyesHost

    Lightning round. Best book you've read this year?

  18. CRCarlos Rivera

    Probably something on credit cycles — which tells you exactly how fun I am at dinner parties.

  19. DRDana ReyesHost

    Carlos, this was great. Where can people find you?

  20. CRCarlos Rivera

    I'm in the Moneyline community most days — find me in #mca or the funder council. Always happy to talk shop.

On this episode

  • DR
    Dana Reyes
    Host, The Moneyline Podcast
  • CR
    Carlos Rivera
    President · Stateline Funding Group

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